Have you ever felt like Instagram is moving too fast to keep up? One day, your posts are crushing it, and the next, well it feels like they’ve been thrown into the abyss of the algorithm. Nothing you seems to work and all the Instagram growth strategies that once did work are falling short.

Well, I hate to say it, but you’re not alone. Navigating the constant changes on Instagram can feel like a never-ending race, leaving many of us feeling exhausted and overwhelmed. And quite frankly, ready to head over to LinkedIn and just stay there. 

But here’s the good news: some strategies have stood the test of time. And today, we’re going to dive into three Instagram growth strategies that worked two years ago and are still delivering results today. 

The Emotional Rollercoaster of Instagram Changes

As a female founder and badass CEO, you have a lot on your plate. Instagram is supposed to be a tool to help you connect with your audience, but it often feels like a full-time job just trying to keep up with its ever-changing algorithm. The emotional toll it takes—constantly chasing the next trend, stressing over engagement rates, and questioning whether you’re doing enough—oy, it’s too much to take on in a day.

You might even find yourself waking up and dreading to check your insights, fearing that another change has tanked your reach. The pressure to stay relevant is real, but let’s take a moment to acknowledge something important: you don’t have to keep up with it all. You’re not alone in this struggle, and there’s a better way to approach your Instagram growth strategy without sacrificing your sanity or your authenticity.

The Power Of Proven Growth Strategies

Instead of getting caught up in the never-ending cycle of updates, what if you could lean into growth strategies that have consistently worked? Strategies that don’t require you to reinvent the wheel every time Instagram decides to change the rules. We’re talking about techniques that are rooted in authenticity, connection, and value—things that never go out of style. Maybe you could say they’re timeless. In this blog we explore three tried and true growth strategies for Instagram that worked two years ago and are still relevant today.

1. Authentic Storytelling Through Captions

We love a long form caption and since Instagram started as a visual platform, the power of the caption has grown exponentially. In a sea of perfectly curated images, it’s the words that tell your story and connect with your audience on a deeper level. Authentic storytelling through captions is one strategy that remains as effective today as it was two years ago.

Your audience craves connection. They want to see the real person behind the brand—the struggles, the triumphs, the lessons learned along the way. Sharing these authentic moments through your captions helps build trust and fosters a loyal community around your brand. Whether it’s a behind-the-scenes look at a challenging day, a personal anecdote, or sharing your brand’s values and mission, these stories resonate because they are real and relatable.

Pro Tip: Write your captions as if you’re speaking directly to a friend, or your ICA [Ideal Client Avatar]. Use language that feels natural and conversational. Don’t be afraid to show vulnerability; it’s in those moments that your audience feels most connected to you and your brand.

2. Consistent Engagement With Your Audience

One aspect of Instagram’s algorithm that has remained constant is its emphasis on engagement. The more genuine interactions you have with your audience, the more favorably the algorithm views your content. Consistent engagement means more than just responding to comments on your posts. It involves proactively reaching out to your audience, engaging with their content, and building a two-way dialogue.

Engagement is not just about the numbers; it’s about building relationships. Take time to respond to comments thoughtfully, ask questions in your posts, and show genuine interest in what your followers are sharing. By doing so, you’re nurturing a community that feels valued and heard, which in turn boosts your visibility on the platform.

Pro Tip: Set aside 15-20 minutes each day specifically for engagement. Use this time to interact with your followers’ content, reply to comments, and engage with other accounts in your niche. The key is consistency—making this a regular practice will pay off over time.

3. Leveraging User-Generated Content As A Growth Strategy

User-generated content (UGC) is still one of the most powerful tools at your disposal, and its effectiveness has not waned over the years. When your audience shares content about your brand, it not only serves as social proof but also extends your reach to their followers. Encouraging your customers to share their experiences with your product or service and then featuring this content on your profile creates a ripple effect of engagement and credibility.

UGC is a testament to the community you’ve built around your brand. It shows that people love what you do and are excited to share it with others. Plus, it provides a diverse range of content for your feed without you having to create every piece from scratch. And for us personally, this is one we are planning to do a lot more in the months to come, so join us. 

Pro Tip: Encourage user-generated content by creating a branded hashtag or running a campaign that invites your audience to share their experiences. When you repost UGC, make sure to credit the original creator and add a personal touch by sharing why their content resonates with you.

You Don’t Have To Do It All Alone

We understand that keeping up with Instagram can feel like a daunting task, especially when you also have to run a business. The pressure to be everywhere, to follow every trend, and to keep up with every algorithm change can be overwhelming. But here’s the truth: you don’t have to do it all.

At Fembee Content Studio, we believe in taking a holistic and sustainable approach to creating intentional content and optimizing it for any platform, including social media. We focus on what truly matters—building authentic connections, delivering value, and using proven strategies that withstand the test of time. 

Our goal is to help you navigate the ever-changing landscape of social media, Instagram included, without the burnout. We’re here to take the weight off your shoulders so you can focus on what you do best: growing your business and serving your community.

The Instagram Algorithm Will Continue To Change

The Instagram algorithm will still change, but that doesn’t mean you have to chase every change. By focusing on growth strategies that are rooted in authenticity, engagement, and community-building, you can create a lasting impact on the platform. Remember, it’s not about keeping up with everything; it’s about staying true to your brand and serving your audience in the best way possible.

You’ve already built an incredible business, and your voice deserves to be heard. Let’s make Instagram work for you, not the other way around. If you’re ready to take a step back from the algorithm rat race and embrace a more intentional approach, Fembee Content Studio is here to help. Learn more about our services and let’s connect to discuss!