As a copywriter and content strategist, I create a lot of content, emails included, for myself and my clients and there is always inevitably a moment, perhaps a season, where creating content just feels like a drab. 

And even if you love creating content like I do and maybe it’s also what puts food on your table, there comes a point, for most of us, you may be a unicorn in which case, teach me your ways. But for most of us there comes a point when content creation becomes less inspiring and more of a forced activity. Basically, it’s more work and no fun. 

[Pssst. Would you rather throw your earbuds on and take this content on the road? Cool cool, I got you. Click here to tune in and listen to the strategies. If you’re more of a reader, fabulous. Carry on.]

Content creation fatigue usually happens for 1 of 2 reasons. 1] We are looking at what everyone else is doing or creating and it makes us feel less than by comparing ourselves to those who have been at it most likely longer than we have. Then there’s reason 2] you really are burnt out and need to take a break. What used to feel good and energizing, no longer has that same effect. 

Burnout can look like keeping up with your weekly blog or social media and yes, our email cadence…because life gets busy, you can get sick, or just plain feel like you have nothing to share…or you think you don’t, the rat race feels so overwhelming. 

Now don’t get me wrong, I LOVE creating content. It is literally the thing that fuels my soul. But like you, I want it to be simplified. I’m a recovering people-pleaser and perfectionist after all, sprinkle in my overachieving tendencies, and it can be a real recipe for burnout. 

Which I have experienced in a hard way, not once but twice in my career. Rock, bottom style. I don’t want this to be you too.

3 Strategies for Writing Emails Your Clients Want to Read

Now, before we get started with real juicy stuff, I want to remind you of why it’s important in the first place. 

Email marketing can be an absolute game-changer for your business. Now, you may already know this, but are you doing anything about it? What are you really doing to nurture and grow your email list? 

When someone signs up for your email list, they’re inviting you into their inbox, giving you a direct line to connect with them. And let me tell you, that’s gold! With a return on investment that’s 40 times higher than other marketing methods, it’s no wonder why email marketing is the MVP of digital communication. 

Now, it’s time to get into the juicy details. 

Strategy 1: Repurpose Content

Oh, I know so novel right? But this strategy, while seemingly simple, is so underutilized. How do I know? There is some wild stat out there that we spend 90% of our time creating content and only 10% promoting it. 

Let’s just pause for a quick sec and think about that one stat. 

Think about all the amazing content you’re already creating—social media captions, podcast scripts, and blog posts. Why let that brilliance go to waste? Take those gems and transform them into captivating emails for your audience.

Remember, repetition is your friend, not your foe. 

Even if someone is following you on Instagram, it doesn’t mean she’s gonna see it. Your email will support your best content. And if she does see it twice, all the better. There is so much noise out there – repetition is actually a really good thing. 

Say you write a weekly blog. Fabulous. From that one blog post, I challenge you to create 3-5 or more social posts. While creating those social posts, be very intentional that one of them is going to be your weekly email. 

If your blog is published on Tuesdays, write social content that will be sprinkled in through the week, and your weekly email for Thursday will be one of those posts. 

You can literally do this week over week, having your blog lead the content you share keeping it all cohesive and strategic, especially in a launch season. 

If you’ve already been blogging, go back and do this cadence. I have done it for myself and seen click-through-rates sour and new fresh eyeballs on the content I already have. Which again, is pretty awesome. 

Strategy 2: Batch Create

Strategy number two, also not novel, is to batch create your email content. Raise your hand if you love the feeling of being ahead of the content creation game? Because yeah. Me too. By creating an editorial calendar and batching your content types, you can wave goodbye to the weekly email scramble. 

Go back and find four social media captions, assuming you are doing at least a weekly email, that you created from your blog post or excerpts from your podcast script and carve them out into four amazing emails with strategic calls to action to read the blog, listen the podcast, reply back to you, or download your latest freebie or offer. 

Literally, imagine sitting down once a month or even once a quarter to craft all your emails in one go. That’s the power of batch creation. Think of the brain space you just got back by checking off that one to-do. I feel lighter for you friend. 

Strategy 3: Create Evergreen Templates

Oh, again, this is not a novel idea but one of my favorite strategies is to create a set of evergreen templates because it saves a LOAD of time and is so effective. This helps me especially in the middle of a launch when the thought of crafting yet another email seems daunting. Having a set of templates that have proven to be effective is a great asset to pull out, tweak and send again. Having a set of evergreen templates at your fingertips allows you to breeze through your email campaigns without starting from scratch every time.

One way you can do this is to create a set of templates from a previous email series you did for a launch. This is what I do. I have taken a series of 20+ emails from previous launches and created templates that can be copied and tweaked for different offers so I can write faster. Also, when you are ready to launch that same offer again, the emails are done, ready to update as needed and can be used over and over. 

I hope throughout this blog you realized, nothing I shared is over the moon amazing. In fact, you’ve probably heard it before. So what’s gonna be different this time? You are gonna take action. 

I want you to get a pen and paper out right now. On that piece of paper I want you to write down any blog posts you’ve shared just one time, and make a note to go back and create at least 3-5 social posts. 

Also, note down a time of each month when you can block out time to create those posts. Maybe the first Monday of each month from 8-12 is a good time to create the content for the whole month or maybe you prefer to create for one hour a week to get it all set up. Whichever your preference or workflow, the goal here is make sure you’re blocking out time to create. 

Pro Tip: Block out time when you are your most creative. If you know that mornings are your best time of day to innovate and ideate – that’s when you should block out time. Or maybe you’re a night owl and the hours of 9-midnight your brain is on fire – do it then. Know yourself enough to know when this work will be easiest and flow out of you vs. trying to force it. It’ll be more fun, plus it feels more natural and easy. 

To create emails that drive connection and conversion you gotta show up. It doesn’t get any simpler than that. The three strategies shared in this training help you to do just that.  

How To Get Started

If you need a little help getting started head over to the Freebies page to get my list of 5 Evergreen Ideas and Templates for Building an Engaged Email List. 

And finally, remember, your emails are more than just messages—they’re opportunities to connect, inspire, and educate your audience. If you don’t share, someone else will. 

This list of evergreen content ideas is what I lean into when I need quick inspiration and it works every time. Plus, each idea comes with a template so you’re not starting from scratch. So that’s 5 ideas, plus 5 different templates.

So, go grab 5 Evergreen Ideas and Templates to Build an Engaged Email List.

And for more content strategy and copywriting tips, join me on Instagram @becca.feauto. Drop me a DM and tell me if this was helpful. I can’t wait to see you on the internet streets. Until then, happy emailing.